search engine optimisation.
seo research.
Before we begin work promoting your website, it is vital we take the time to understand where your website currently sits within the search engines understanding and the amount and type of traffic you are receiving. Armed with this information, we can progress to the development stage. We also review your competitors search engine optimisation strategy and where we can ensure your website has a competitive advantage.
seo development.
Ok, so we now know where you feature and how your visitors interact with your website. Now it's time to take that information and make the necessary changes for improving the website - these are not always necessary but are reflected on a sound understanding of your current position. We will look at your web design and development and make technical recommendations on how to improve the technical aspects of your website.
We will then work with you to develop your content strategy for your website, ensuring that the right key phrases are interwoven into the content to achieve the desired results. Adding content on a frequent basis is also important; which is why we recommend to our clients to have either a content managed website or a blog facility enabling you to take control of this process. We will work with you to understand the principles of how to write content that contain your key phrases.
The last stage is looking at your inbound links. These days getting your customers talking about your products and services on their blogs and forums, can boost the trust value of your site. We will work with you to evaluate how you can create this 'buzz' marketing.
seo maintenance.
The key to ongoing success is ongoing maintenance of your search engine optimisation campaign. Once we have begun to see results from your website, we will be happy to recommend what work is required to ensure we continue seeing those results for your business.
This is optional and costed based purely on the time required to continue this great work, again with a transparent pricing policy so you know exactly what you are paying for and what you can expect from us.
seo reports.
Reports are essential to ensure all parties are all fully aware of the successes and areas for improvement and are provided on a monthly basis.
seo training.
If you would like to learn more about SEO yourself, let us know. We have a range of courses available to help you learn more about this fascinating subject. We work with our clients, transfering the knowledge and ensuring the constant updates so you can understand the process and project. That way, you can drive the search engine optimsiation campaign more effectively.